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Fast Break Series with Banner Health's CMO, Alexandra Morehouse

We all saw the increasing importance of Digital Transformation coming - but no one realized the rate at which 2020 would accelerate the need to put your plans to action. Meeting your customers where they are, is now more important than ever. Join CEO Joe Fuca for a conversation with Banner Health's CMO, Alexandra Morehouse, as they explore how this year has forever changed the way we interact with our customers. We'll touch on: Lessons learned from the front lines - Innovative tactics to open your Digital Front Door Enhancing your skill set - how the roles of marketing and customer experience have merged in order to improve customer facing programs Tips for fast tracking your digital transformation efforts to boost ROI Ways you can measure your customer experience improvement