Customer Experience Surveys Guide: How to Get Started

Customer experience surveys are the best way to gauge how consumers are feeling about your brand. In this guide, we'll break down how to get started.

12 Tips for Customer Experience Survey Design

Customer experience surveys should be a part of your business strategy. Here are 12 tips for designing surveys to gather valuable feedback.

Conversational Surveys: What Are They and How Can They Benefit Your Business?

We break down how your business can use conversational surveys to get customer feedback and collect insights to improve the customer experience.

Why You Need to Administer Employee Surveys

Your employees are feeling burnout — are you listening? We break down why surveys are the best way to put a spotlight on the voice of the employee.

The State of Online Reputation Management 2020

We surveyed more than 500 companies and combined our findings with consumer surveys from the UK, US, Germany and Australia to find out the impact of proactive online reputation management with...

Bass Pro Shops and Cabela’s rank highly in retailer reputation survey

Are Your Survey Results Genuine? Here’s How to Detect Survey Fraud

About 10% of responses to surveys may be disingenuous, according to Measuring U, a quantitative research firm based in Denver, Colorado. Such disingenuous responses are the result of many factors,...

The 6 Types of Customer Experience Surveys (with Sample Questions)

Different types of customer experience surveys produce different types of information that benefit your business operations and your reputation. Knowing which type of customer experience survey to...

The 5-Minute Guide to Building a Martech Stack (+ Examples)

According to Gartner’s 2018-2019 CMO Spend Survey, marketing leaders have allocated 29% of their total 2018-2019 budgets to investments in marketing technology, up from 22% in 2017. “Marketing...

How to Boost the Value of Your Customer Satisfaction Surveys

Customer satisfaction surveys are incredibly valuable tools to help you optimize the customer experience, build loyalty. But how do you create surveys that people will complete? And how do you...

Your Essential List of Customer Survey Questions

Strategic use of surveys is an excellent way to assess your current reputation while gathering information to help you improve your reputation in the future. Fulfilling your customers’ wants and...

4 Survey Errors to Avoid

Customer survey data can be valuable — or useless — and it all depends on the questions you ask.