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Eliminating the Disconnect Between Patient Expectations and Reality

We all know the healthcare experience is more consumer-focused than ever. But what exactly are consumers looking for, and how are they making choices about their care? A survey in the 2021 Healthcare Reputation Report uncovered some of the most important factors consumers consider when choosing a healthcare provider. Unfortunately, this research also identified a huge disconnect between what healthcare consumers want and what health systems are delivering. So, what does it take to be a leading consumer healthcare brand? In this webinar, you’ll learn: - Why increasing Google ratings and reviews will improve sentiment and drive more appointments - What it takes to turn brand detractors into brand ambassadors by listening to feedback - How to build a phased reputation and experience management program and calculate the ROI of your efforts - Highlights from 2021 Healthcare Reputation Report, and key factors driving a high Reputation Score for leading healthcare brands such as Banner Health, CHS, CommonSpirit, HCA, Kaiser Permanente, Sutter Health, UHS, and others.