Streaming reviews from third-party sites to your website in a scrollable iFrame adds context and credibility to your claims of excellent service. It can help potential customers feel confident about doing business with you.
Don’t just stream the positive reviews — stream them all for a fair and believable representation. Then engage with reviewers on social network and major review sites to support the conversation about your brand and help drive traffic to your site.
Check out this blog post to learn more about how to boost SEO.