When your customers take the time to craft reviews of your business, they want to know you’ve read them. Make sure you respond with messages that address their thoughts and experiences.
But don’t take the easy way out by sending a standard-issue response. These can put people off and potentially damage your online reputation. Consider how you feel about automated responses—your customers are likely to feel the same.
Make it personal, but keep the response short and to the point. Make sure you reference each customer’s review specifically, including what they purchased and who served them.
To learn more about responding to customer reviews, download 5 Best Practices for Retailers to Respond to Online Reviews by Reputation.com.