If you’re sitting out of online discussions about your locations then you’re missing the opportunity to influence the conversation.
There are many ways to engage via social media. Make use of polls to solicit candid feedback. Share positive online reviews and invite people to comment. Provide relevant retweets, shares and links from experts that you think your audience will find significant and interesting.
Engaging with your customers where they are — online — builds trust, community and advocacy, improving your online reputation.
Learn more ways to engage with your audience on social channels in this blog post.