If your team has requested reviews from past customers and the majority of them are positive, don't publish all of them at once. Consumers are savvy and may see a deluge of positive reviews as being fake.
Roll out positive reviews in a steady stream over time. If you don't, then you'll lose a potential customer's trust before they even have a chance to visit your location.
To get more tips on how to properly manage online reviews, read our Reputation Management Success Kit.