Point solutions for managing various forms of customer feedback — such as social media, online reviews and surveys — can be difficult to integrate, and costly to implement and manage. Worse yet, this approach delivers fragmented data, making it difficult to analyze together for meaningful operational insights.
To truly reap the rewards of your social media strategy, choose a tool that integrates well with other sources of customer feedback — such as online reviews and customer surveys. You’ll have a more complete dataset for analysis, lower costs and fewer management headaches.
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