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Best Practices for Engaging Patients on Social Channels

This guide examines the best practices for engaging patients on social channels

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Social networks such as Facebook and Google generate thousands of online reviews about doctors, clinics and hospitals — just like they do for hotels, restaurants and other local businesses. The implication? If you’re not including social media in your marketing strategy, you’re putting your organization at a disadvantage, and leaving your reputation to chance. Read this guide to learn how to promote and enhance your organization’s reputation on social media.