Tip of the Week: Business Listings Drive 'Link Juice'

April 18, 2017

Business Listings can do a lot to increase your visibility online, but their effectiveness depends on the content.

When optimizing business listings for your locations, include industry-specific details and keywords to improve SEO.  Add pictures and videos, category tags and relevant content, such as coupons. Some sites will allow you to add website links. Search engines use those backlinks to determine website authority. All of these components work together to elevate your position on SERPs.

Learn how an Online Reputation Management platform can help you implement a process for auditing your listings to ensure consistency and accuracy. 

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