Consumers are online — all the time — researching every type of product and service imaginable. Whether they’re looking for healthcare providers, beauty salons or home improvement stores, they check star ratings, read reviews and scour websites for information to help steer their final decision.
This means that for large and midsized enterprises, a strong positive online reputation is critical. Without it, you won’t attract and retain business, and you’ll lose to competitors who do a better job managing their reputation.
In every industry, online reputation is critical:
Patient reviews and ratings of doctors are the most important/#1 type of information consumers look for on hospital websites.
72 percent of consumers who did a local search visited a store within five miles.
88 percent of prospective auto buyers use the internet for their research.
94 percent of residents looking for an apartment read online reviews during their search.
97 percent of consumers aged 18–34 read local business reviews online.
And the list of eye-popping stats pointing to the importance of online reputation gets longer by the day.
But for large multi-location organizations with points of presence on hundreds of different websites and search engines, maintaining control of online reputation requires more than just vigilance - it requires technology and processes that can help you manage your brand at scale.
What solutions do you have in place — and are they sufficient to scale to your needs? How do you make sure your brand reflects the qualities you’ve worked so hard to build? Do you have control over brand sentiment, and can you influence it in your favor?
These are some of the questions we’ll help answer at Transform, Reputation.com’s annual conference for marketing leaders interested in Online Reputation Management (ORM).
Transform: Not Just for Healthcare Marketers Anymore
For two years, Transform has been Reputation.com’s premier annual conference for Healthcare Marketers, covering the strategies, technologies and best practices for implementing ORM programs that improve an organization's online presence and help providers attract and retain more patients.
This year, we’ve opened up the conference to digital marketers in all other industries.
Day 1 of the conference is geared toward large and midsized multi-location enterprises across all industries — automotive, retail services, storage, property management and others. Day 2 is devoted specifically to Healthcare marketers and their unique challenges.
Both days will be packed with roundtable discussions and expert product demo sessions. Prominent keynote speakers will share their experiences and successes with implementing ORM programs in their organizations.
We’ll surface new trends and insights about how to build advocacy through reviews and social engagement, and talk about how to implement targeted operational improvements based on feedback collected in reviews, surveys and social posts.
And, for the second consecutive year, we’ll be handing out Reputation.com customer awards in multiple categories!
Registration and Details
Transform will take place at the Hyatt Regency in Jersey City, NJ, May 18-19. More information and registration details are available online:
You can read the full agenda, register to attend and receive updates as we add speakers.