Tip of the Month: Target Your Ad Spend for Maximum Impact

January 24, 2017

So many social channels, so little budget. That’s why it’s essential to focus your efforts on channels where your customers and advocates hang out and may be inclined to talk about you.

Facebook, for example, lets you “boost” posts and serve targeted content to your customers and their friends. You can promote positive reviews and drive traffic to your site while increasing awareness and fostering engagement. This helps to create a sense of community among your advocates.

Even negative reviews can turn out to be a good thing — by responding authentically and promptly to concerns or issues, you demonstrate customers matter to you and you’re doing your best to improve their experience. Get them talking about how you acknowledge and act on feedback, and you’ll built trust and loyalty quickly.

Read more about how to maximize impact of your Facebook ads in this blog post.

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