With over 185 million annual shoppers visiting its 44 outlet shopping centers across the U.S. and Canada, Tanger Outlets focuses on delivering the ultimate shopping experience to its customers. The company offers significant savings on the most popular retail brands and prides itself on providing a stellar customer experience.
To be a true leader in the retail industry, Tanger Outlets had to build a strong presence online. However, managing their locations' reputations across several reviews sites, social media platforms, and search engines proved to be untenable for just one person.
Tanger sought an efficient and scalable technology platform to be proactive about its online presence, and decided that Reputation.com fit its requirements.
“We have 40-plus centers and it’s critical to have consistent business listings and reputation across all of our retail locations. We needed a platform that would help us manage and keep business listings up-to-date, and then, of course, increase our online review ratings. These factors made it clear to us that we could build a great partnership with Reputation.com,” said Beth Mayo, Director of Digital Marketing at Tanger Factory Outlet Centers, Inc.
The Challenge: Taking Control Took Too Much Time
Mayo wanted to stay on top of the company’s business listings, but tedious tasks including claiming, monitoring, and managing listings for all locations became overwhelming for one person. She knew there had to be a more efficient way to manage this process, which is critical to the company’s online presence.
“It would take hours, and sometimes weeks, to update a listing. It became apparent that this was not sustainable or scalable but managing our business listings is a critical task,” Mayo explained.
As the company began its search for a solution, Mayo outlined the following goals:
- Ensure consistent listing information across all 44 locations
- Improve local search presence
- Gather feedback from customers
- Increase review volume and ratings
The Solution: The Path to Boosting Reputation Score
After looking at many different online reputation management vendors, they selected Reputation.com because it offered an all-in-one platform solution. Once they started using Reputation.com, Tanger Outlets was quickly able to improve their listing accuracy across various locations, grow the number of positive reviews on the sites that matter and improve their overall Reputation Score.